Bluedio launched a 14 day campaign to filter audience and create targeted marketing then increase purchases using funnels.
Approach: We built audience segments for specific audiences on Facebook and Instagram.
Outcome: Reduced cost per acquisition (CPA) by 43%.
Increase Purchases Using Funnels
Approach: We used funnels to identify customers who added to cart within the last 14 days but did not checkout.
Outcome: We retargeted users who did not convert in the last 14 days, improving conversion to purchase by 12%.
Stanley Black and Decker wanted to improve visitor conversion and find more people like their current customers.
Approach: We optimized the front store layout, product description and catalog to ensure that products are added in the correct categories.
Outcome: Improved user experience, allowing visitors to easily navigate the store and convert into customers.
Approach: We used percentiles to see how many purchases their top 10 percent customers account for.
Outcome: Improve targeting quality and increase average revenue per user with lookalike audience.
Nature’s Way want to improve email open and clickthrough rates and understand the influence of mobile and web on making purchase decision.
Approach: We analyzed the data to compare the behaviour of people on mobile and web.
Outcome: Improved targeting by focusing on channels that are likely to earn repeat orders.
Approach: We segmented emails by past purchases to optimize targeting.
Outcome: Sent out email recommendations for products that will compliment their previous purchase, increasing sales.
Rosken want a personalization strategy for their premium customer retention.
Approach: We used percentiles to understand the top 5% of the premium users who bring more revenue.
Outcome: Used email marketing for personalized promotions to drive sales.
Customer Retention Initiative
Approach: Reward customers for following the store.
Outcome: Used follower voucher to gain followers and keep them engaged through App feed.